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FERROMAT

FERROMAT

S.A. Promat Trade & Services Ltd. is a well-established company specializing in the import, marketing, and distribution of a broad range of products and solutions for the automotive, maintenance, industrial, and DIY sectors.

Operating in Israel since 1982, Promat has built an extensive product portfolio over the years, enabling the company to meet a wide variety of professional and consumer needs under one roof.

Promat’s areas of activity include oils and lubricants, automotive additives, filters, car care and maintenance products, paints, adhesives, silicones, technical sprays, power and hand tools, and a wide range of solutions for ongoing maintenance. In addition, the company offers an extensive selection of Do-It-Yourself (DIY) products for private consumers, professionals, businesses, and industrial customers.

Promat works with recognized brands from Israel and around the world, providing its customers with a combination of a broad product range, high availability, professional expertise, dedicated service, and nationwide distribution. Decades of experience and an in-depth understanding of market needs enable the company to continuously adapt its product portfolio and solutions to diverse customer segments and to evolving trends in the automotive, maintenance, and industrial sectors.

In 1994, Promat joined the Zbeda Group, a move that strengthened and expanded its capabilities in logistics, distribution, and customer service. The integration created significant synergies across the Group’s various areas of activity, allowing Promat to benefit from extensive infrastructure and accumulated expertise while maintaining the specialized knowledge and professional capabilities it has developed over the years.

Promat serves customers across a wide range of industries and sales channels, including automotive parts and accessories stores, garages and service centers, retail chains, DIY and tool stores, gas stations and convenience stores, companies and organizations, industrial customers, and professional tradespeople. This diverse customer base enables Promat to provide each customer with a product and service offering tailored to the specific nature and needs of their business.

Today, Promat continues to develop and expand its activities, adding new products, brands, and solutions while adapting to changing market needs — with an ongoing commitment to professionalism, availability, service, and long-term partnerships with its customers.

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Extensive Market Presence

Ferromat serves approximately 5,000 customers nationwide across a wide range of sectors:

Professional and private markets: Workshops, spare parts retailers, gas stations, lubrication centers, car wash facilities, tire service centers, accessory installers, and automotive electricians

Fleet sector: leasing companies, rental companies, and institutional transportation operators

Institutional and industrial markets: technical supply stores, factories, heavy industry, and earthworks contractors

Organized retail sector: leading retail chains such as Hazi Hinam, “Ten” gas stations, food retail centers, and dedicated supermarkets

Leadership in Core Categories

Automotive Oils – among the top three companies in Israel in this segment

Automotive Additives – market leader with the prominent Gold Label brand

DIY Segment – continuously expanding across both private and industrial markets

Nationwide Sales & Service Network

The company operates a professional sales organization comprising dozens of skilled field representatives, providing nationwide coverage with personalized service, technical and commercial support, and tailored solutions to meet each customer’s specific needs.

Advanced Logistics Infrastructure

The company’s offices and warehouses are located in the Lev HaAretz Industrial Park, as part of the advanced Atlas logistics center, spanning approximately 19,000 sqm, alongside other Zbeda Group companies.

This central location, combined with advanced technological infrastructure, enables high availability, smart inventory management, and fast, reliable service for customers nationwide.

Our Partners – The Brands That Drive The Industry

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