Liqui Moly
LIQUI MOLY is one of the world’s leading and most respected brands in oils and additives, known for innovation, reliability, and high performance. The brand originated from the lubricant additive MoS₂ (molybdenum disulfide), originally developed to protect engines even under extreme conditions—a technology proven as early as World War II.
Founded in 1957 in Ulm, Germany, LIQUI MOLY today operates from two main production sites (Ulm and Saarlouis), with over 1,000 employees and a portfolio of approximately 4,000 products. The company manufactures engine oils, transmission fluids, motorcycle and marine oils, additives, car care products, and technical sprays—all produced in Germany under strict quality standards.
In 2022, the company recorded sales of €800 million, surpassing €1 billion by 2025, with products distributed in more than 120 countries worldwide. For 12 consecutive years, LIQUI MOLY has been voted the most popular and trusted oil brand in Germany by the automotive magazine Auto Zeitung.
Gold Label – Professional Additives with Proven Results
Gold Label is a leading additives line by LIQUI MOLY in Israel, widely trusted by workshops, electricians, and professional service centers.
The Gold Label range includes a wide variety of fuel and oil additives designed to enhance engine performance, clean injection systems, reduce emissions, improve fuel efficiency, and protect against wear.
Key Advantages of Gold Label
- Based on LIQUI MOLY formulations, with German standards and quality testing
- Proven results in real-world applications—for both older engines and modern technologies
- Specifically adapted to local conditions, including climate, fuel quality, and usage in Israel
- Supported by professional service, on-site training, and distributor support
With over 30 years of local distribution experience, the brand continues to deliver reliable, high-quality solutions tailored to the needs of the Israeli automotive market.
